In a move that harkens back to the beginning of the soap opera genre, P&G has launched Brighten Bay, a new Cheer campaign inspired by daytime dramas that includes a new ad featuring real-life soap star Cameron Mathison of ABC’s “All My Children.” The brand’s first major campaign since 2007, Brighten Bay is being billed as a “fun and quirky vehicle which, like soap operas, brings to life all the excitement of the day-to-day happenings in a small community.” The campaign features sto...